MCAST Advanced Diploma in Marketing

MCAST Advanced Diploma in Marketing

MCAST Advanced Diploma in Marketing
Course Code BC4-05-14
MQF Level Level 4
Duration 2 years full-time
Awarding Body MCAST
Entry Requirements MCAST Diploma in Business


4 SEC/O-Level passes/SSC&P (Level 3) passes

Compulsory: English Language

Preferred: Maltese

Other Entry Requirements
Course Description The MCAST Advanced Diploma in Marketing is a two-year programme designed to provide

participants with the knowledge and understanding of the fundamental principles, theories

and concepts of marketing and the role of marketing in an organisation. It also aims to ensure that participants acquire knowledge about reliable customer service and public relations. In addition, the aim of the course is to ensure that the practice of advertising, selling and sales management within the marketing concept is well understood. Current trends in local and international Marketing, including digital aspects, are placed under focus. On completion of the two-year course of studies, successful candidates should be able to take up employment in marketing, PR, media administration support, and related sectors. The programme content reflects the dynamic nature of the area being explored by the variety of subject content which is delivered with a constant application to real life practice in the area.


Study/Course Delivery Class based lessons
Assessment Take Home Assignments and Time Constrained Assignments
Programme Learning Outcomes 1. Understand the marketing concept

2. Explain the full range of marketing activities including advertising, public relations, sales promotion and market research

3. Describe the fundamental techniques applied to the marketing of products and services

4. Apply marketing concepts to real life marketing scenarios.

Core Study Units
  • Principles of Marketing
  • Advertising
  • Consumer Behaviour and the Marketing Process
  • Principles and Practices of Selling
  • Sales Management
  • Digital Marketing Communications: An Introduction
  • Public Relations
  • Customer Service
  • International Marketing
  • English for Marketers
  • Marketing IT Applications (Desk Top Publishing and Web Design)
  • Advanced Administrative IT Applications (Word processing, Database, Spreadsheets and PowerPoint)
  • Marketing Research
Specialist Units  


Supplementary Units
Supporting Units
Optional Units
Progress After Completion
  • Bachelor of Arts (Honours) in Business Enterprise
  • Bachelor of Science (Honours) in Business Analytics


Career Opportunities
  • Brand / sales executive
  • Customer care coordinator
  • Marketing assistant
  • Media officer
  • Public relations officer
  • Sales representative
  • Selling and sales coordinator