MCAST Advanced Diploma in Marketing
| Course Code | BC4-05-14 |
| MQF Level | Level 4 |
| Duration | 2 years full-time |
| Awarding Body | MCAST |
| Fees | – |
| Entry Requirements | MCAST Diploma in Business or 4 SEC/O-Level passes/SSC&P (Level 3) passes Compulsory: English Language Preferred: Maltese |
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| Course Description | The MCAST Advanced Diploma in Marketing is a two-year programme designed to provide participants with the knowledge and understanding of the fundamental principles, theories and concepts of marketing and the role of marketing in an organisation. It also aims to ensure that participants acquire knowledge about reliable customer service and public relations. In addition, the aim of the course is to ensure that the practice of advertising, selling and sales management within the marketing concept is well understood. Current trends in local and international Marketing, including digital aspects, are placed under focus. On completion of the two-year course of studies, successful candidates should be able to take up employment in marketing, PR, media administration support, and related sectors. The programme content reflects the dynamic nature of the area being explored by the variety of subject content which is delivered with a constant application to real life practice in the area.
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| Study/Course Delivery | Class based lessons |
| Assessment | Take Home Assignments and Time Constrained Assignments |
| Programme Learning Outcomes | 1. Understand the marketing concept 2. Explain the full range of marketing activities including advertising, public relations, sales promotion and market research 3. Describe the fundamental techniques applied to the marketing of products and services 4. Apply marketing concepts to real life marketing scenarios. |
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