MCAST Bachelor of Arts (Honours) in Creative Media Production

MCAST Bachelor of Arts (Honours) in Creative Media Production

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Bachelor of Arts (Honours) in Creative Media Production
Course Code AD6-01-15
MQF Level Level 6
Duration 3 years full-time
Awarding Body MCAST
Entry Requirements MCAST-BTEC Foundation Diploma in Art and Design


MCAST-BTEC Extended Diploma in Art and Design (Design Crafts)


MCAST-BTEC Extended Diploma in Creative Media Production*


2 A-Level passes and 2 I-Level passes Preferred A-Level: Art or English


*Students progressing from the MCAST-BTEC Extended Diploma in Creative Media Production will be given preference in cases where the number of applicants exceeds the number of available places.

Other Entry Requirements
Course Description The abundance of visuals in contemporary communication and their relationship with society has become all the more prominent.  This degree is intended to give students the opportunity to work hands-on in creative environments – to produce audio-visual content for both artistic and commercial practices.  Students will acquire a broad range of skills and techniques focusing mainly on TV studio productions, and will specifically progress to audio-visual modules consisting of both research and practical assignments.  They will explore different aspects of the discipline in relation to advertising productions, and sound and multi-platform design storytelling.  In their final year, students will be given the opportunity to research and develop their own individual practice.
Study/Course Delivery
Assessment The course includes a wide variety of assessment methods including media projects, presentations, practical projects and written work. The assessment is continuous throughout the course. Students are requested to work on a negotiated final project and dissertation.
Programme Learning Outcomes 1. Investigate, interpret and critically evaluate a range of audiovisual productions and techniques.

2. Develop in-depth understanding of the professional handling of various creative media tools and equipment

3. Take responsibility to manage and direct group work activities while engaging with complex situations in media production.

4. Develop own individual professional identity and visual practice.

Core Study Units
  • Digital Media in the Visual Arts
  • Reporting for the Digital Media
  • Visual Thinking
  • Lens-based Media
  • Reading the Image
  • Independent Media Practice
  • Media tools and Techniques
  • Storytelling and Narratives
  • Critical Thinking
  • Contextual Studies and Research Methods
  • Professional Studies and Entrepreneurship
Specialist Units
  • Documentary Filmmaking
  • Cinematography
  • Multi-platform Storytelling
  • Advanced Editing and Digital Post-Production for the Moving Image
  • Sound Design for the Moving Image
  • TV Production Management
  • Production of a Non/Fiction Project
  • Multi-platform Project and Exhibition
  • TV Studio Practice
  • Experimental Filmmaking and Photography
  • Professional Media Practice
Supplementary Units
Supporting Units
Optional Units
Progress After Completion After the completion of the first 120 ECTS relating to the first two years of the programme, students will be awarded a Higher Diploma in Creative Media Production
Career Opportunities
  • TV Editorial Assistant
  • Film content Producer
  • TV content Producer
  • Film Production Runner/Assistant
  • Film and TV Technical operator