MCAST Bachelor of Arts (Honours) in Graphic Design

MCAST Bachelor of Arts (Honours) in Graphic Design

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Bachelor of Arts (Honours) in Graphic Design
Course Code AD6-04-15
MQF Level Level 6
Duration 3 years full-time
Awarding Body MCAST
Fees
Entry Requirements MCAST-BTEC Foundation Diploma in Art and Design

or

MCAST-BTEC Extended Diploma in Art and Design (Design Crafts)

or

MCAST-BTEC Extended Diploma in Creative Media Production*

or

2 A-Level passes and 2 I-Level passes

Compulsory A-Level: Art, or Art and Design, or Grapical Communication, or equivalent

 

*Students applying with the qualification MCAST-BTEC Extended Diploma in Creative Media Production also need to be in possession of either the MCAST-BTEC Diploma in Art and Design or the MCAST Diploma in Creative Arts or SEC/O-Level pass in Art.

Other Entry Requirements
Course Description Communicating messages successfully via graphic design requires a high level of understanding of the visual art of representation.  This highly contextualised curriculum draws on contemporary design practice, together with theoretical and historical cultural material.  The degree will equip students with the knowledge to explore and challenge creative boundaries, through real-life design scenarios.  They will hone their skills in fundamental design principles such as layout, form, typography, iconography and colour.  Students will analyse a wide range of professional design problems, and find creative and innovative solutions using various media.  Traditional and digital tools will be explored in disciplines such as, editorial design, web design, signage, advertising and packaging.
Study/Course Delivery This programme is delivered over a series of practical assignments backed up by theoretical knowledge in the fundamentals of graphic design as a discipline. Beyond the set guided learning hours, the course fosters independent learning and develops learners’ ability to apply, consolidate and extend their learning in different contextual frameworks and situations, both within and beyond the field of Graphic Design. Students are generally expected to work in multidisciplinary teams on real-life cases.
Assessment Graphic Design students will be assessed on their knowledge and practical learning skills as evidenced in design projects, presentations, practical projects and written work. Learners will be assessed against set criteria provided in a number of assignment briefs, for which they have to present a number of evidences to support achievement of key competences. Students are requested to work on a negotiated final project and dissertation.
Programme Learning Outcomes 1. Research and investigate a broad range of historical and contemporary graphic design work and applications

2. Apply complex theories to practical realistic work situations in the graphic design industry

3. Challenge assumptions and accepted conventions in graphic design to develop industry-standard as well as innovative design solutions

4. Analyse and evaluate a wide range of design solutions

Core Study Units
  • Introduction to Graphic Design Principles
  • Digital Media in Visual Arts
  • Lens-based Media
  • Contextual Studies
  • New Media Culture and Technologies
  • Visual Thinking
  • Introduction to UI and UX
  • Web Development
  • Communication Skills (English)
  • Critical Thinking
  • Contextual Studies and Research Methods
  • Professional Studies and Entrepreneurship
Specialist Units
  • Grids and Composition
  • Symbols and Visual Representation
  • Tactile Graphics
  • Typographic Composition
  • Animation for Communication
  • Design for Digital Application
  • Editorial Design and Publishing
  • Corporate Brand Creation
  • Marketing and Advertising
  • Personal Style and Self-promotion
  • Spatial Graphics
Supplementary Units Grids and Composition Symbols and Visual Representation Tactile Graphics Typographic Composition Animation for Communication Design for Digital Application Editorial Design and Publishing Corporate Brand Creation Marketing and Advertising Personal Style and Self-promotion Spatial Graphics
Supporting Units
Optional Units
Progress After Completion After the completion of the first 120 ECTS relating to the first two years of the programme, students will be awarded a Higher Diploma in Graphic Design.
Career Opportunities
  • Graphic designer
  • Motion graphics designer
  • Web designer

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